Brazil dominates in the export of halal products. It is the world’s largest exporter of halal food, according to a report on the global state of the Islamic economy, prepared by the international firm Dinar Standard. The South American country has indeed exported the equivalent of 16.2 billion dollars of halal products, that is to say 12% more than India, which comes second, indicates this study which compiled information until the beginning of the pandemic.
“Today, 1.9 billion consumers in the world are Muslim. And estimates for 2060 indicate that one in three people will be Muslim. So you have enormous potential to explore. In addition, Muslim consumers are very loyal. . Once they identify a certified brand, which brings a quality product, they keep it, “said Elaine Franco de Carvalho, coordinator of one of the main Halal certifiers in Brazil, Fambras Halal, in statements to” Agencia Brasil ”.
The halal market is concentrated not only in the Middle East and North Africa, but also in countries like Brazil, according to the report released by the Brazilian state agency. Indonesia, the largest Muslim country in the world, is listed as the largest importer of halal products from Brazil.